Quotes from Marshall McCluhan:
In the tribal age the ability to hear, touch, taste, and
smell were far more developed than the ability to visualize.
the right hemisphere of the brain dominated the left. Conformity
to the group was the rule and hearing was believing.
The second era, the age of literacy, came about at the invention
of the phonetic alphabet. This opened the door to a whole
new world. The written word made it possible for information
to continuously flow. McLuhan claimed that by learning to
read, you become an independent thinker.
The printing press developed by Johannas Gutenberg made visual
dependencies widespread. Gutenberg's invention lead to mass
production of identical products. McLuhan calls this time
period the print age.Samuel Morse takes us to the next time
Morse is responsible for the invention of electronic comunication.
This type of communication relies on both the ear and hands
as major sensory receptors.
The way we live is largely a function of the way we process
information. Each invention listed above were turning points
in the history of human existence. McLuhan believed that these
inventions forced people to change the way they thought about
themselves and the world. in other words, McLuhan felt that
a medium changes people more than the sum of all the messages.